Betr, a gambling startup focused on microbetting, announced its product offering would expand into core markets for pre-match and in-play betting in time for the NCAA’s March Madness.

Pre-Match Betting with a 0% Margin

The expansion into pre-betting and in-play betting will allow bettors with Betr to wager on a team to win, team to win and by how much, and over/under on total points, taking advantage of the operator’s 0% margin on pre-match betting for the entire college basketball tournament.

Commenting on the announcement, Joey Levy, co-founder and chief executive officer of Betr, explained the logic behind the company’s decision to launch operations with microbetting products only, pointing to two decisive factors: real user experience and feedback to help the firm learn and reshape its products, and the desire to differentiate in an industry dominated by commoditized product experiences by being the first direct-to-consumer operator.

Now that we have done this successfully, we are putting Betr on a path to establishing betting market coverage product parity with incumbent operators, which will include the gradual and methodical integrations and launches of core markets, parlays, props, and many of the other betting experiences consumers can find elsewhere.

Joey Levy, CEO, Betr

The pre-market and in-play core betting markets will be powered by Betr’s technology partner, Simplebet, marking the first core market offering powered by the tech supplier and placing Betr “at the forefront” of Simplebet’s continuous innovation and product offering expansion.

Head-to-Head with the “Fade God”

To mark the launch that is timed for the NCAA tournament, Betr will be not only offering a 0% margin on pre-match products but will introduce a bettor contest, “Beat Derek’s Bracket,” in which its users will be able to measure their betting skills head-to-head with Derek Sullivan, a.k.a. “Fade God,” who holds an impressive betting record. The free-to-enter tournament will award the winner with $1,000

During this year’s March Madness, social media standouts Handshake Bets and the rest of the Betr team will head to Ohio to cover the first-round games at Dayton and Columbus.

Ohio was the state in which the company that was founded by Jake Paul and Joey Levy in 2022 launched its first operation in the US. To expand its US presence further, Betr expects to go live in Massachusetts and Virginia soon.

As a sports media and gaming company, Betr is seeking to present its customers with engaging and intuitive products and media experiences, while also prioritizing responsible gaming. The operator introduced a ban on credit card deposits and is setting deposit limits for bettors aged between 21 and 25. Time limits and “cool off” periods are also available as responsible gaming tools.

Provider of content, technology and services to the global gaming industry, Inspired Entertainment, announced the launch of a new streaming product in collaboration with bet365.

Deepen Collaboration with bet365

The launch of Inspired Entertainment’s Multi-Stream Matchday Soccer event will see the gaming technology provider closely collaborate with the Stoke-on-Trent-based online sports betting operator to expand its offering on the operator’s website, following the launch of Inspired’s Multi-Stream Matchday Soccer product in December.

Commenting on the announcement, Steve Rogers, the chief commercial officer of Virtual Sports at Inspired Entertainment, hailed the “long and mutually successful partnership with bet365” that has been running for more than 15 years, “excited to launch the latest Multi-Stream Matchday Soccer product” on the operator’s platform.

“…we placed great value on being able to offer bet markets across the eight concurrent games, easy accumulator bets that can be placed every three minutes and graphics that continue to look as realistic as ever,” Rogers said, highlighting that “revolutionizing the user experience is paramount” to the company.

New Virtual Soccer Experience

The Multi-Stream Matchday event comprises eight games taking place simultaneously and offers players to place accumulator bets across a wide range of betting markets while enjoying the life-like graphics and other features available with V-Play Soccer 3.

Players can choose which of the eight games to watch at any time as there is a dedicated stream from each game, while the real-time updates keep them informed of the action and scores across all eight matches.

Combining innovative gameplay, exciting action and unrivaled betting opportunities, the new product is offering players an authentic gaming experience and is expected to reach bet365’s global audience of over 80 million customers in more than 20 different languages.

The launch of Inspired’s Multi-Stream Matchday Soccer event will further cement the company’s leading position as a provider of virtual sports betting products. In the recently published fourth-quarter and full-year 2022 report, Virtual Sports accounted for nearly 20% of the company’s revenues in 2022 and registered an increase of 53% year-over-year.

Besides the launch of the Multi-Stream Matchday product with bet365, Inspired recently launched Virtual Sports in Ecuador and Ontario with Betano, Virtuals Plug & Play in Morocco with Intralot, as well as deployed additional channels and variations with OPAP in Greece and various operators in the UK.

Outside of Virtual Sports, Inspired Entertainment secured an exclusive long-term contract with Paddy Power to provide managed services for the operator’s entire estate of over 350 betting shops in the UK.