LeoVegas, the international operator of online casinos and sports betting websites, has been ordered by the United Kingdom Advertising Standards Authority to withdraw one of its radio advertisements for BetUK, an online sports betting brand.

The Advertising Standards Authority ruled that the respective advert was “irresponsible” and that it could appeal to children. The advert aired in September 2023 and it featured Adebayo Akinfenwa, a retired football player, who spoke about his role as a brand ambassador for BetUK.

However, in the advert in question Akinfenwa encouraged players to gamble responsibly and also made them aware of the various safer gambling tools available on BetUK, including deposit limits, the possibility of setting time-outs and scheduling reality checks.

The Advertising Standards Authority received just one complaint regarding the advertisement’s possible appeal to children. The respective complaint underlined that the presence of a former football player in the advert could present a strong appeal to children and that would put the advert in breach of the BCAP Code.

LeoVegas Rejects Complaint

The online casino and sports betting operator responded to the complaint by saying that it doesn’t believe the advert appeals to children. LeoVegas and BetUK underlined that Adebayo Akinfenwa is now aged 41 and has retired from football for some time, so it is quite unlikely that he is popular with today’s children.

Moreover, LeoVegas and BetUK pointed out that Akinfenwa was not a huge football star back in the day, he spent most of his career in the lower leagues of English football and not in the Premier League. That makes any potential for appeal to children even lower.

Adebayo Akinfenwa does have a clothing range which made him known outside of the world of football but BetUK underlined that it does not include any products for children, so there shouldn’t be any problem there either.

When looking at the social media accounts associated with Akinfenwa, BetUK pointed out that just 8 percent of his total followers on Instagram were under the age of 18, while on Snapchat the percentage went up to 18 percent.

The sports betting operator also underlined that the advert did not feature any content that would normally be associated with children or a childish tone. Moreover, it was played during a radio show that is targeting an adult audience. Radiocentre, the commercial body for United Kingdom radio stations, decided to support BetUK in this case.

Despite the response, the Advertising Standards Authority decided to uphold the complaint because it was found in breach of the BCAP Code, which states that adverts for gambling products must not be likely to be of strong appeal to children or young persons.

Source: “LeoVegas ordered to withdraw “irresponsible” BetUK radio advert“. iGaming Business. March 13, 2024.

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Get ready for another mythological adventure with Play’n GO as you play its new hit Chamber of Ancients!

However, this time the provider invites players to join a mythological adventure that is definitely unique as it involves gods from many different religions around the world.

Mystical visual:

This exquisite slot with a mixed mythology theme beckons players to try to enter a hidden vault, which is rumored to contain an abundance of riches. However, many have tried and failed because the gods who protect it, Thor, Athena, Ganesha, Eset and Caishen, permit entry only to those who demonstrate a worthy set of skills.

To make a winning combination, players must form a combination of at least 3 matching symbols on adjacent reels beginning from the reel located furthest to the left. In addition, this 5×3 game has high volatility, a default RTP of 96.31% and a maximum win of 20,000x a player’s wager.

In terms of features, since each god has a specific key connected to them which, if players reach it, unlocks the Chamber of that particular god and is located above the reels, there is a Hold & Spin feature, which unlocks one of the Chambers and is activated when players get at least 3 matching Key Symbols throughout the same spin in the Free Spins and Base Game.

Then there is the popular Free Spins bonus round, which may be triggered if players land a minimum of 3 Scatter Symbols, i.e. image of the golden mask, throughout the Base Game. As soon as it’s activated, players are automatically rewarded with 8, 10 or 12 free spins, individually, which further depends on the number of Scatters used to activate the round.

Said bonus round may be reactivated if players land at least 3 Scatters on the reels, which further gives them up to 50 free spins.

And finally, there is the Wild Symbol, in the form of a star-shaped golden coin, whose main task is to replace every symbol, except the Key Symbols and the Scatter. Additionally, each time a Wild lands on the reels, it extends to cover the whole reel, which increases the chances of landing multiple winning paylines.

The globally-loved mythology franchise:

This new hit Chamber of Ancients isn’t the only title from Play’n GO, which is based on the popular mythological theme. There are also other hits such as Odin: Protector of the Realms and Scroll of Seth.

Also, fans of the Wilde series and Dead series will certainly have fun playing this game, as it’s also a treasure-seeking adventure.

Expressing pride for this new release, Magnus Wallentin, Games Ambassador at Play’n GO, commented: “We’re very excited for players to try out Chambers of Ancients and experience this mixed-mythology narrative. We have lots of IPs focused on specific mythologies, but combining the iconic characters from these tales is something we’ve really enjoyed doing. Along with the game’s exciting selection of bonus features, this is sure to be a hit!”

The Ontario iGaming market, which includes online casino and poker sites, is making a push to expand outside of the province’s borders. There is a Court of Appeal hearing scheduled for November to determine whether is legal to allow international players to sign up at Ontario online poker sites.

The move, if approved, would allow online poker sites (where you can win real money) including GGPoker and PokerStars to share its liquidity with international markets. What’s interesting is that this move could also play a factor in Quebec and Alberta overhauling their current iGaming setups.

The Key Takeaways

Ontario broke ground when it became the first (and only) province in Canada with a regulated online casino gaming and sports betting marketplace. Now, it is looking to expand its reach but not within Canada.

A hearing in November will determine whether online poker sites in Ontario will be allowed to accept registered users from around the world. The move would appeal to licensed online poker sites in Ontario, but there is one interesting note.

Sites would need to be legally recognized in any country in which it accepts players. For international sites like PokerStars, that will be less of an issue. For others, its international reach will be severely limited.

The goal is to grow the player pool and drive revenues (and taxes) for both operators and the province. Perhaps the most interesting part of this is the potential future impact it could have. It has been speculated that Quebec and Alberta could completely overhaul their iGaming setups, especially if this measure passes.

Hearing Scheduled for November

Ontario Lottery and Gaming Corporation (OLG) is going through an affair related to its sports betting platform, Proline. As per Carl Zhou, one of the bettors, he hasn’t been able to claim any of his winnings for four weeks now. 

Win without reward:

Zhou registered on the platform in November when the company was running a promotion. According to the residents of Mississauga, he was betting on basketball, hockey, and football games, and his bets were successful. After he tried to claim his winnings, it was unsuccessful, despite all of the paperwork and chats with customer service he submitted. 

He commented: “I’m a little bit disappointed at the lack of response that I’ve been getting. Usually … if you have a problem with this type of issue, you report it to some like, government entity. But in this case, this is the government.”

Zhou isn’t the only customer who hasn’t received its rewards yet. Since February, a lot of players haven’t received their winnings. OLG commented on this, saying that the issue occurred because of the huge number of players that registered and the platform hasn’t been able to verify their accounts, since the interest prior to the Super Bowl was enormously increased. The Alcohol and Gaming Commission of Ontario is supposed to verify the bank accounts of potential players, and the Commission is running late.

However, according to an industry expert, the company hasn’t been able to adapt and compete with other operators.

As CBC News reports, OLG didn’t want to share the number of people who were affected by the crisis, as well as the number of people who registered before the Super Bowl.

An issue with verification:

Tony Bitonti, OLG’s spokesperson, said: “We appreciate the patience and understanding of our customers while we work diligently to review and subsequently verify bank accounts as quickly as possible. OLG prides itself on always paying its winners and also carefully complying with regulatory standards.”

The company was running various deals in the previous few months, and one of them invited the players to register because they could potentially win more than $500 in bonuses if they placed a bet worth $50.

Val Strambu from Waterloo, decided to make a Super Bowl bet after the promotion was announced. He won more than $1.000, but he still hasn’t received the money. He claimed that the company hasn’t had any issues with taking his money, and added: “You took my money. You should be able to pay me back the same way.” 

According to Michael Naraine, a sports management professor at Brock University, the verification of banking information is required in order to prevent the funds being used to supply organized crime and criminals. He explains that the verification isn’t required when the deposits are placed, since there’s no concern that the money would be used for anything besides placing the bets.

He added: “The probability is the consumer’s going to lose that money and the money’s going to stay within the ecosystem. It’s once they’re trying to withdraw that money out of the ecosystem … the operators have to dot their I’s and cross their T’s as it relates to where’s this money going.”

It is known that OGL, a Crown’s corporation, has fewer resources than other private operators. However, this move will affect the image of the brand and might drive customers away. 

Naraine thinks that OLG can’t keep up with the current market, despite its profit going back to funding the community.

While waiting for his money, Zhou hopes to see a more transparent approach and regular updates on the issue. He claims that he won’t be using any of the OLG’s services until he receives what he won.

Lawmakers in multiple states have been considering gambling expansion bills over the past couple weeks and though sports betting tends to be the flavor du jour, the bills span an array of activities. No need for further rambling, let’s just get right into it.

Alabama

There is quite the gulf between the two chambers of the Alabama legislature. In February, the House passed a pair of bills – and passed them quite easily – that would legalize the lottery, online and retail sports betting, and commercial casinos.

shadows of what the House passed

The Senate passed the bills, as well, but decimated them in the process. Gone are sports betting and commercial casinos, leaving only a state lottery. The bills still permit pari-mutuel wagering on horse and dog racing and historical horse racing machines at seven venues as well as the chance for the Poarch Band of Creek Indians to negotiate a compact with the governor for up to three casinos, but overall, they are shadows of what the House passed.

So now it’s back to the House for the legislation. If the House does not vote in favor of the new versions of the bills – and it sounds like they won’t – the legislation will go to a conference committee comprised of three members of each chamber, who will try to bang out a compromise.

Minnesota

Senate Bill 1949, which aims to legalize sports betting, got through the Senate Taxes Committee, which amended it to increase the tax rate from 10% to 20%. Senators also strengthen its problem gambling provisions.

The biggest sticking point coming out of the committee was the banning of in-game betting. Citing customer safety, Sen. Jordan Rasmusson, the man who introduced the amendment, said it is “one common sense thing for us to adopt.”

On the other hand, Rep. Pat Garofalo, one of the leading proponents of sports betting legalization in the Minnesota Senate, believes prohibiting in-game better would kill the industry before it starts.

“It’s a poison pill— well-intentioned, I’m sure, by the advocates, but it would really be prohibitive,” he told the committee.

Maryland

The Maryland House needs to work fast if it wants to keep the possibility of legalizing online casino gaming alive. On March 13, HB 1319 made it through the Ways and Means Committee, but for the bill to make it to the Senate, the House needs to pass it by Monday, March 18.

The committee increased the number of online casino licenses from 12 to 30 and banned the use of credit cards for deposits.

pledge 5% of the online gaming revenue to a “social equity” partner

Also added was a tiered licensing system in which the six casinos in the state could have up to three online gaming skins apiece. To get their first license, though, casinos would have to pledge 5% of the online gaming revenue to a “social equity” partner. Upping that pledge to 33% would make the second and third skins available.

The post US Gambling Legislation Roundup: Alabama, Minnesota, Maryland appeared first on Vegas Slots Online News.

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End of the road

It looks like Nagasaki will no longer be pursuing an integrated resort (IR) project. The prefectural government said in an assembly committee session on Wednesday that it won’t submit an administrative compliant review ahead of the March 27 deadline.

Japan’s central government rejected in December

It was pursuing an ambitious plan that Japan’s central government rejected in December largely due to doubts about some of the investors and uncertainty about the financing.

Lawmakers in the region said that making a second application would be “extremely difficult” as it would need to start from the beginning of the process to select a different IR operator and location. The plan was to work with Casinos Austria to develop land beside an existing theme park in Sasebo.

No coming back

Explaining its decision to reject the application, Japan’s Ministry of Land, Infrastructure, Transport, and Tourism questioned the certainty of the funding of the project as the potential investors did not provide “objective materials supporting the certainty of financing.” Credit Suisse was supposed to provide the funds before it fell into financial difficulty was acquired by UBS in March 2023 for US$3.2bn.

The ministry highlighted how the investors had changed significantly since the submission of the application in September and that it wasn’t comfortable proceeding with the original plan as a result. It also had concerns about the minimal plans for preventing rising rates of gambling addiction, as well as the viability of the location.

Nagasaki lawmakers estimated that the IR would attract 8.4 million visitors and generate ¥330bn (US$2.2bn) worth of economic benefit for the area each year. It invested about ¥1.1bn (US$7.4m) in putting together the proposal between fiscal year 2019 and 2023. Following the rejection at the end of last year, lawmakers in Nagasaki intended to review the plan and make the appropriate corrections.

Last prefecture standing

As a result of Nagasaki ending its pursuit of an IR project, Osaka will be the only city in Japan getting a casino. MGM Resorts International is heading up this project, which it hopes to open by the fall of 2030.

The central government in Japan legalized IRs in 2018, making three casino licenses are up for grabs.

It will be built on an artificial island and the expectation is that 20 million people will visit annually. The projected cost of the project is around ¥1.27trn (US$8.5bn). The central government approved the plan in April 2023 and said at the time that it would need additional time to consider Nagasaki’s proposal.

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St. Patrick’s Day is just around the corner and preparations are in full swing!

In that sense, Play’n GO has decided to join the preparations in its own way, highlighting its popular Irish leprechaun-themed titles, that players may play to really get into the holiday spirit.

The reason why leprechaun-themed slots are so loved among players:

While each individual has its own reasons for liking the things they like, when it comes to leprechaun-themed slots in particular, the reasons why they are loved are plenty. However, one of the most significant ones is that leprechauns symbolize luxury and gold.

But besides these obvious reasons, there are others, including humor, Celtic mythology and mischief. Blending those characteristics with the magical and mysterious themes discovered in such mythologies helps produce the ideal environment for a slot title.

But that’s not all, because the colorful and familiar design of the rainbow, four-leafed clovers and pots of gold further emphasize the picturesqueness of the mentioned slots, to a great extent. Additionally, in addition to the outstanding visuals, the leprechaun-themed games designed by the provider include a host of thrilling features, involving Free Spins rounds, Multipliers and Sticky Wilds, so that players never get bored while playing.

Irish Leprechaun slot series:

Some of the greatest hits that Play’n GO has developed that involve adventure-seeking leprechauns include, according to the official press release:

• Leprechaun Goes Wild – in which players are taken to a beautiful green meadow, where they are able to immerse themselves in an adventure filled with leprechauns
• Leprechaun’s Vault – in which Larkin the Leprechaun lost the keys to his vault containing priceless riches. But, he didn’t really lose them because some fairy stole them, which further leads him to go to the forest, which is the habitat of fairies, in search of his key, with the help of the players
• Shamrock Miner – in which players join the hunt for pots of gold hidden by the Leprechaun in the mines. However, players must be prepared for the tricky Leprechaun as he doesn’t want to share his gold and will trick them into collecting another symbol that can replace his gold!
• Leprechaun Goes Egypt – in which players will travel to Ancient Egypt with a mischievous leprechaun to look for lost treasure
• Leprechaun goes to Hell – an adventure in hell, featuring the she-devil Evilene and of course our Leprechaun from the previously mentioned game Leprechaun goes Egypt

Leprechaun-themed slots features:

There are tons of different features on leprechaun-themed slots as we mentioned above, some of them being the bonus rounds like the Infernal Bonus in Leprechaun goes to Hell title, which can be activated if players land 3 Evilene symbols. As soon as it’s activated, it turns the reels into a 3×3 grid with a Jackpot payout meter located on the side. Every win collected will raise the payout meter amid players’ attempts to collect larger Jackpots.

Then, in Leprechaun’s Vault, players may trigger the Treasure Free Spins mode by landing 3 Key Scatters on the reels. After that, the next challenge awaits in the form of a vault’s code lock that ultimately decides with how many free spins players will be rewarded with, a maximum of 24, based on the number of cylinders that display the correct number in the code. Throughout this mode, Wild Symbols are sticky, which means they remain in place until the feature officially ends, and are equipped with a Multiplier of x2, x3 and x4.