Caesars Entertainment is getting in on the latest trend in sports betting – micro-betting – with a brand-new multi-year partnership with leading micro-betting provider Simplebet.

Caesars Sportsbook Introduces Micro-Betting with New Partnership

Forbes reported that Caesars Entertainment has signed a partnership agreement with Simplebet, which will see Caesars Sportsbook enriched with real-money micro-betting. 

This means that Caesars Sportsbook clients in all 17 US states where its mobile application is available will have the opportunity to place bets on all micro-events happening during matches from the NFL, NBA, NHL, college football, and basketball from December 15, while micro-bets on the MLB will be available once the season starts next year.

Caesars Sportsbook is the third major partner of Simplebet introducing micro-betting with the help of Simplebet’s products. The company has previously signed partnerships with DraftKings and bet365.

With the help of machine learning and automated processes, Simplebet is able to offer micro-betting, which turns every minute of any sports event into a betting opportunity.

Chris Bevilacqua, CEO of Simplebet, shared with Forbes that according to estimations micro-betting on a sports event is expected to bring in $1 billion in gross gaming revenue during 2023. He also noted that Simplebet is soon going to reach a sports betting handle of $1 billion through its partnerships with sportsbooks and the forecast is that the company will become profitable in 2023.

Bevilacqua said he is very excited to partner with Caesars as this will help micro-betting become even more popular. He also elaborated that micro-betting has completely changed the sports betting market and the attitude fans, sports betting operators and the media have toward live sports. 

Eric Hession, president of Caesars Digital, also expressed his excitement about the new agreement with Simplebet noting that micro-betting is a novelty in sports betting, which customers want to have, so Casers is glad it can offer such products to its clients.

What is Micro-Betting?

Micro-betting is the latest trend in sports betting which is gaining more and more traction in the gambling industry with companies such as Simplebet and Betr revolutionizing the market.

Micro-betting allows bettors to place live-action in-game wagers on every event during a sports match, which is not necessarily connected to the final result. This could be the outcome of the next pitch in baseball or the outcome of the next free throw in basketball. The possibilities are practically limitless.

What is the most characteristic feature of micro-betting is that it is quick. The events bettors can place wagers on happen very fast so the bettors themselves have to be quick in placing their wagers. The results also come quickly making this form of sports betting intense and very exciting.

Kindred Group, one of Sweden’s leading gambling companies and a global iGaming behemoth, has been named a Career Company by Karriärföretagen and a recognized top employer in the country. The company has been featured in the organization’s Career Companies 2023 ranking and wins the distinction for the second year in a row, which is the result of the meticulous work Kindred has put into creating a friendly and inclusive work environment.

Kindred Group Grabs Important Accolades for Second Year in a Row

Karriärföretagen subjects any nominees for its Career Companies list to rigorous testing and selection, with expert panels featuring a qualified jury weighing in to announce the winners. Kindred, argue the judges, is a company that offers unique career and development opportunities to graduate students and young professionals, which has made the company stand out.

Karriärföretagen has considered other factors as well, such as social media activities overall company attractiveness and public perception, and available career pages on the Internet. Once a winner does not mean a repeat success, though, as Kindred Group and any other entity listed on the Career Companies list need to adhere to strict criteria to be awarded again.

In fact, 18 entities have fallen from the last list. Commenting on this distinction, Kindred Group tech employee experience lead Johan Engberg said that Kindred was immensely proud of the development and said that the company was working hard to provide everyone with a flying start in their careers, adding:

We want to offer our employees the right tools, optimal conditions, and challenges that allow people on-the-job development opportunities. This is crucial in the competitive Tech talent market.

Kindred Group tech employee experience lead Johan Engberg

Karriärföretagen also hailed Kindred Group’s efforts over the past months and said that the entity is a committed employer that “does impressive employer branding work.” There is a distinct commitment to equality, diversity, and inclusion in the group, the organization added, that makes Kindred Group a worthwhile candidate for the Career Companies 2023 list.

The Kansspelautoriteit (KSA), the Netherlands’ gambling authority, will investigate a bunch of operators that might have breached the social responsibility requirements by allowing players to lose a lot of money.

The KSA Is Investigating a Number of Operators

During a speech at the Amsterdam Gambling & Awareness Congress 2022 event, René Jansen, chairman of the Dutch regulator, confirmed that the KSA is investigating several operators who reportedly did not take sufficient care of their players. Because of that, the KSA will probe their businesses to see if that truly is the case.

Currently, the Netherlands requires all players to set deposit limits. However, there is no cap, allowing players to pick a limit that allows them to wager as much as they want. Previously, the Kansspelautoriteit warned its licensees not to abuse this system, lest there be consequences.

Jensen said that the KSA believes that some operators have allowed players to lose tens of thousands of euros in a short period of time. He noted that in some such cases, operators did not take decisive action to dissuade the players from their compulsive spending. The chair reaffirmed that the KSA will investigate whether operators truly protect their customers.

A Survey on Problem Gambling Rates Must Be Conducted

Jensen also spoke about the overall number of gamblers and said that it has increased since the Dutch iGaming market opened a year ago. He noted that there are currently around 563,000 active player accounts. Jensen pointed out that this number may not adequately represent the total number of players because some have numerous accounts.

As for gambling harm rates, unfortunately, Jensen didn’t have any information as, according to him, there are still no reliable statistics. However, this will soon change as the National Alcohol and Drugs Information System will publish the number of people being treated for addiction in the near future.

While this figure would help to understand the impact online gambling has had on the Dutch market, the results might, once again, not be fully reliable because not all problem gamblers seek help, Jensen said. According to him, a large-scale survey might be needed to explore the full extent of iGaming’s effect on problem gambling rates.

A Boom in Gambling Ads

Another important thing Jensen talked about was gambling ads and the vast quantity of gambling content Dutch people are being bombarded with. He noted that the legalization of online gambling definitely impacted the number of ads broadcast to Dutch citizens. He said that everyone who watches TV or uses the internet should have seen them.

Jensen attributed this to the novelty of online gambling in the Netherlands and companies’ desire to channel customers toward their platforms. The chair concluded that the government would intervene if it determines that it needs to. The Netherlands has already banned gambling ads featuring celebrities and is set to soon ban untargeted ads as well.

Gamification solution developer Low6 joined forces with Web 3.0 technology company Be Media and marketing agency SPORTFIVE to create a new NFT-based fantasy soccer game ahead of the upcoming 2022 ASEAN Football Federation (AFF) Championship. The companies will produce digital collectibles featuring highlights from the AFF Mitsubishi Electric Cup. The NFTs will seamlessly integrate with Low6’s UltimateFan app, driving player engagement and showcasing the untapped potential of Web 3.0 technology.

Fans Will Collect Their Own Game Highlights

Be Media’s experience with cutting-edge blockchain technology will allow the company to capture the upcoming game’s most exciting plays and mint them as NFTs on the Polygon blockchain. The novel content will make its way into the hands of fans via the AFF Championship’s official Onside digital collection, allowing them to own game-making plays.

Be Media CEO and founder Jordan Fogarty lauded the efforts of his partners in realizing this ambitious project, expressing his excitement to provide fans with a new level of engagement.

We are proud to have the opportunity to introduce… the new and evolving universe of Web 3.0 products while galvanizing football and blockchain enthusiasts.

Jordan Fogarty, Be Media founder and CEO

The Onside platform will reward users with NFTs throughout the Championship, running from 20 December to 16 January 2023. The collaboration marks a concerted effort to tap into the passionate ASEAN soccer community and promote this new form of engagement.

NFTs Allow Easy Collaborations

Onside NFTs will also integrate with Low6’s popular UltimateFan mobile app. The gamification company’s project features fantasy soccer contests with cards representing real-life soccer players. Each user assembles a team with their available cards. It is then rated based on their chosen players’ real-world performance.

Low6 users will be able to apply the newly announced NFTs to their collection, boosting their score and chance of victory. Company CEO Jamie Mitchell regarded the upcoming initiative with optimism, commenting that he was thrilled to be part of such an innovative project.

We’re confident that our leading sports game will provide a hugely engaging experience for fans…, showcasing the value of NFTs within the gaming space.

Jamie Mitchell, Low6 CEO

As evidenced by Low6’s integration of Onside NFTs, the blockchain-based system allows an easy transition to other similar platforms. While the technology had a rocky start and continues to draw controversy, this latest collaborative project is evidence that NFTs are here to stay. The AFF Championship will serve as another meaningful benchmark to determine whether the new technology will engage sports fans or whether the majority will stick to familiar ways of enjoying the content.