Europe’s leading boxing promotional group, Wasserman Boxing, unveiled a new collaboration with the famous bookmaker Ladbrokes. Announced Tuesday, the new deal sees the duo join forces to deliver free-to-air fight nights that will be broadcasted live via Channel 5.
A statement released by Wasserman Boxing explains that the new free-to-air fights will be delivered in association with Infinitum Entertainment. Under the terms of the new deal between Ladbrokes, Channel 5, Infinitum Entertainment and Wasserman Boxing, there will be a minimum of six free-ot-air bouts this year. The fights are expected to feature some of the most popular British boxers.
“Infinitum are delighted to be working with Wasserman, Channel 5 and Ladbrokes to deliver another year of free-to-air boxing.“
Damon Letzer, director at Infinitum Entertainment
Damon Letzer, Infinitum Entertainment’s director, said that the company is excited to join forces with Ladbrokes, Channel 5 and Wasserman Boxing to deliver more free-to-air boxing events. “The stable of boxers is incredibly exciting and we’re looking forward to delivering some great nights of live boxing all free to the viewer,” he said in conclusion.
The Collaboration Will Deliver Engaging Experiences
The latest deal follows a similar agreement that was inked between Wasserman Boxing and Channel 5 last year. Now, the 2023 Wasserman Boxing schedule will start with a fight between Lyndon Arthur, a famous boxer from Manchester who will fight against Braian Nahuel Suarez from Argentina for the IBO World Light Heavyweight Championship. The bout will take place on March 24, 2023.
After that, another spectacular fight is planned for the end of the month. That fight will meet Harlem Eubank and Christian Uruzquieta. The bout will be held on March 31, 2023.
“We’re thrilled to partner with Wasserman Boxing bringing entertaining, top-drawer free-to-air fights on Channel 5 in 2023.“
Kelly Rose, head of brand marketing at Ladbrokes
Ladbrokes’ head of brand marketing, Kelly Rose, said that the company is delighted to join forces with Wasserman Boxing to deliver multiple exciting free-to-air fights this year. She predicted that the collaboration will deliver unique experiences for boxing fans.
Kalle Sauerland, Wasserman’s head of global boxing, explained that Ladbrokes is currently a leading entertainment brand that is recognized globally. He pointed out that the company is excited to enter this deal that will bring more free-to-air bouts for fans of the sport. Finally, Sauerland acknowledged that there are exciting fights upcoming this year that will include famous boxers.