The leading provider of engaging and high-performance gaming products for the iGaming industry, ESA Gaming, expanded its Italian footprint further by announcing a new deal. As a result of the collaboration, the company launched its content with SKS365 Group’s international flagship brand, Planetwin365.
ESA Gaming Expands EasySwipe Presence in Italy
Details of the new collaboration were released Thursday and see the brand introduce leading content from ESA Gaming in Italy. The terms of the new deal designate Planetwin365 as the first operator to launch ESA Gaming’s Goal Mine World Edition game in the country. The new title is an enhanced special edition of the company’s popular title Goal Mine. However, Goal Mine World Edition offers 96% RTP, which is higher than the RTP of the original title.
Effectively expanding the reach of its EasySwipe portfolio, ESA Gaming will deliver additional titles for Planetwin365. Such games include the highly popular FruitStaXX, Fruitz&Spinz and Basketball Mine, among other top-performing games. What’s more, the collaboration will also deliver ESA Gaming’s portfolio of classic games such as blackjack for Planetwin365 customers. In addition, the company vowed to introduce more content for the leading brand in Italy.
“ESA’s EasySwipe portfolio fills a unique hole as a cross-sell product between sportsbook and casino and we’re extremely excited about its potential.“
Kristina Lozo, online casino manager at SKS365
SKS365’s online casino manager, Kristina Lozo, shared her excitement about the latest deal. She pointed out that the company is excited to see the cross-selling capabilities that ESA Gaming’s EasySwipe portfolio creates. Last but not least, Lozo said that the company is looking forward to introducing ESA Games’ popular titles for Planetwin365 customers.
The Company Continues Its Global Expansion
The aforementioned EasySwipe portfolio offered by ESA Gaming creates new engagement opportunities for partner operators. As a result, the operators can cross-sell between different games which increases screen time and engagement of the players.
“We are absolutely delighted to sign with SKS365.“
Maria Luisa Malfasi, business development manager at ESA Gaming
ESA Gaming’s business development manager, Maria Luisa Malfasi, revealed that the company is excited to join forces with SKS365. She added that the new deal reaffirms the flexibility of the company’s leading products. Last but not least, Malfasi said that the company is delighted to further expand its presence within the regulated gambling market in Italy.
The latest deal comes on the heels of another deal announced by ESA Gaming for the African market. Late last month, the company joined forces with 888AFRICA, expanding its presence in the country.