Global sports betting brand Betano has become the official Regional Supporter for Europe as part of the ongoing FIFA World Cup 2022 event in Qatar. The partnership was signed with FIFA and Betano will now be working on engaging and exciting World Cup fans across Europe. Betano presently operates in ten countries, including Bulgaria, Romania, Portugal, Germany, and the Czech Republic in Europe alone.
Betano Signs Historic Partnership with FIFA
According to FIFA’s head of partnership development, Luis Rodriguez, both Betano and FIFA shared similar values in bringing the best possible experience to fans. “We’re excited to see what they [Betano] have planned to engage fans around the region,” Rodriguez explained. Ultimately, the official saw the Betano partnership as an exciting announcement and the opportunity to enter a new industry.
Kaizen Gaming CEO and co-founder George Daskalakis commented on this opportunity and explained that the company was proud to be the first sports betting operator to team up with FIFA, an important landmark for sports betting entities. He further said:
This collaboration will bring us one step closer to millions of football fans across the globe; our goal is to offer them a responsible sports betting experience of the highest standards that will increase their engagement with FIFA World Cup Qatar 2022.
Kaizen Gaming CEO and co-founder George Daskalakis
Sportsbooks Keen to Get in the Public Eye
Sports betting companies have been working hard to make sure that they boost their visibility during the World Cup in the hopes of driving more serious betting handle. M88 Mansion recently signed with Steven Gerrard who became the sportsbook’s brand ambassador for the event. Meanwhile, companies have been launching all sorts of excellent games and engagement opportunities for the event.
Sorare, an NFT and fantasy platform launched its own free-to-play game to celebrate FIFA World Cup 2022 and give players a chance to engage in the action without spending their own money. Meanwhile, regulators in Europe have been vigilant of how sportsbooks operate and advertise their products in the period between November 18 and December 18, with ANJ passing new recommendations to ensure that operators will be respectful and not induce vulnerable gamblers to place a bet.