The last hurrah
The International Casino Exhibit (ICE) is always a highly anticipated event on the gaming calendar as people from all across the gambling industry coming together to take a look at the latest technologies, products, and services coming out of the sector.
calling the ExCeL London its home for the past dozen years
After calling the ExCeL London its home for the past dozen years, ICE will seek greener pastures when it moves to Barcelona next year. The city was chosen ahead of Madrid, Paris, and London following an intense six-month selection process; it will be held at the Fira de Barcelona for an initial five-year term. The 2024 edition kicks off on Tuesday and ends on Thursday.
A huge event
More than 45,000 people and a record 811 exhibitors are expected to attend ICE London 2024 Clarion Gaming, the organizer of the event, and its Managing Director Stuart Hunter noted that the final ICE London will use “every square millimetre of available space” in the arena.
Barcelona’s bid was preferred over the others because of its world-class facilities, great infrastructure for hospitality, ability to scale, logistics, and the potential return on investment for customers.
Some of the different areas of focus at ICE London include esports, payments, sports betting, and casino. Many of the exhibits will be manned by companies showcasing new games, betting features, and other emerging technologies.
Notable speakers
Among the headline speakers for the conference are MGM Resorts International CEO and President Bill Hornbuckle, as well as the chair of the Gambling-Related Harm All-Party Parliamentary Group MP Carolyn Harris.
an update from the UK Gambling Commission
Panels take place across the three days, covering a wide range of topics including looking at future trends and challenges for the industry. Regulators from around the world usually talk about shifting frameworks, with an update from the UK Gambling Commission providing interesting insights about its future plans.
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