As a result, Kambi Group plc will continue to provide Corredor Empresarial S.A. with an advanced platform to power the latter’s betting and gaming operations. The two companies originally signed an agreement back in 2017 and have been maintaining a strong and successful relationship.

Kambi and BetPlay Continue to Build Strong Partnership in LatAm

Corredor Empresarial S.A. operates the BetPlay brand in Colombia, which operates on the licensed and regulated sports betting market in the jurisdiction. The website was launched in 2017 and provided Kambi with a key entry into Colombia. In return, BetPlay obtained access to advanced technological solutions from the company.

That includes the Bet Builder product developed by the company to help streamline the betting process for sports fans who use the BetPlay platform and brand. In commenting on the news, Kambi CEO and co-founder Kristian Nylén said that the company was pleased to see this successful partnership extend further.

Nylén was confident that Kambi is bringing around the next generation of betting entertainment with the help of established sports betting companies such as BetPlay and Corredor Empresarial. Nylén added:

The Latin American market continues to hold great promise for Kambi, and we look forward to aiding Corredor Empresarial as it expands across the region with Kambi’s cutting-edge complete sportsbook.

Kambi CEO and co-founder Kristian Nylén

Corredor Empresarial S.A. CEO German Segura was similarly excited to welcome this continued partnership with Kambi. Segura welcomed the collaboration as “an important strategic milestone” and a way to further expand in the regulated Latin American market.

The executive further added that Kambi is a leader in sports betting technology services and a trusted partner that will help spearhead the sportsbook and operator’s reach in the market.