The leading British online betting and casino operator, William Hill, announced a new deal with the Scottish professional soccer club based in Glasgow, Celtic FC.
William Hill Becomes Official In-Stadium Partner of Celtic FC
The new collaboration was announced Wednesday and sees William Hill become the team’s official in-stadium betting partner. Thanks to the recent deal, 888Holdigs-owned William Hill will operate a betting facility located at Celtic Park, the home stadium of the famous soccer club. The terms of the new deal allow the leading brand to operate the location for the next two seasons.
“We are very pleased to be partnering with an industry leader in William Hill. We are certain that supporters who use this service will benefit from an enhanced stadium experience throughout the season.“
Adrian Filby, commercial director at Celtic FC
Adrian Filby, Celtic FC’s commercial director, revealed that the team is excited to join forces with a leading industry operator such as William Hill. He predicted that the collaboration will bring exciting stadium experiences for sports fans that are interested in betting.
The new collaboration will bring unique matchday experiences for Celtic FC fans. At the same time, sports bettors will benefit from different promotions and exclusive offers from William Hill. The new deal does not come as a surprise, considering that the leading operator has been a part of the local community for decades now. In fact, only recently, William Hill revamped its Paradise location.
The Collaboration Will Bring Unique Experiences for Sports Fans
Liam McKee, William Hill’s director of media, sponsorships and UK creative, added that the company is excited to team up with the legendary team. Moreover, he reiterated that the new collaboration will deliver unique retail betting experiences for fans of the team.
“We are delighted to partner up with Celtic at their iconic home and deliver our unrivalled retail betting experience to the Celtic faithful. It promises to be another exciting season at Paradise, and we are thrilled to be along for the journey.“
Liam McKee, director of media, sponsorship & UK creative at William Hill
William Hill’s latest announcement comes after only recently, the brand announced a deal with FunFair Games. The collaboration saw FunFair Games introduce its complete range of iGaming solutions for William Hill’s Mr Green players. Such products include the leading The Wheel of Steal and Hugo: Up and Away, among other leading products.