LeoVegas, the international operator of online casinos and sports betting websites, has been ordered by the United Kingdom Advertising Standards Authority to withdraw one of its radio advertisements for BetUK, an online sports betting brand.

The Advertising Standards Authority ruled that the respective advert was “irresponsible” and that it could appeal to children. The advert aired in September 2023 and it featured Adebayo Akinfenwa, a retired football player, who spoke about his role as a brand ambassador for BetUK.

However, in the advert in question Akinfenwa encouraged players to gamble responsibly and also made them aware of the various safer gambling tools available on BetUK, including deposit limits, the possibility of setting time-outs and scheduling reality checks.

The Advertising Standards Authority received just one complaint regarding the advertisement’s possible appeal to children. The respective complaint underlined that the presence of a former football player in the advert could present a strong appeal to children and that would put the advert in breach of the BCAP Code.

LeoVegas Rejects Complaint

The online casino and sports betting operator responded to the complaint by saying that it doesn’t believe the advert appeals to children. LeoVegas and BetUK underlined that Adebayo Akinfenwa is now aged 41 and has retired from football for some time, so it is quite unlikely that he is popular with today’s children.

Moreover, LeoVegas and BetUK pointed out that Akinfenwa was not a huge football star back in the day, he spent most of his career in the lower leagues of English football and not in the Premier League. That makes any potential for appeal to children even lower.

Adebayo Akinfenwa does have a clothing range which made him known outside of the world of football but BetUK underlined that it does not include any products for children, so there shouldn’t be any problem there either.

When looking at the social media accounts associated with Akinfenwa, BetUK pointed out that just 8 percent of his total followers on Instagram were under the age of 18, while on Snapchat the percentage went up to 18 percent.

The sports betting operator also underlined that the advert did not feature any content that would normally be associated with children or a childish tone. Moreover, it was played during a radio show that is targeting an adult audience. Radiocentre, the commercial body for United Kingdom radio stations, decided to support BetUK in this case.

Despite the response, the Advertising Standards Authority decided to uphold the complaint because it was found in breach of the BCAP Code, which states that adverts for gambling products must not be likely to be of strong appeal to children or young persons.

Source: “LeoVegas ordered to withdraw “irresponsible” BetUK radio advert“. iGaming Business. March 13, 2024.

The post LeoVegas Ordered to Withdraw Radio Advert for BetUK Sportsbook appeared first on Casino News Daily.

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Get ready for another mythological adventure with Play’n GO as you play its new hit Chamber of Ancients!

However, this time the provider invites players to join a mythological adventure that is definitely unique as it involves gods from many different religions around the world.

Mystical visual:

This exquisite slot with a mixed mythology theme beckons players to try to enter a hidden vault, which is rumored to contain an abundance of riches. However, many have tried and failed because the gods who protect it, Thor, Athena, Ganesha, Eset and Caishen, permit entry only to those who demonstrate a worthy set of skills.

To make a winning combination, players must form a combination of at least 3 matching symbols on adjacent reels beginning from the reel located furthest to the left. In addition, this 5×3 game has high volatility, a default RTP of 96.31% and a maximum win of 20,000x a player’s wager.

In terms of features, since each god has a specific key connected to them which, if players reach it, unlocks the Chamber of that particular god and is located above the reels, there is a Hold & Spin feature, which unlocks one of the Chambers and is activated when players get at least 3 matching Key Symbols throughout the same spin in the Free Spins and Base Game.

Then there is the popular Free Spins bonus round, which may be triggered if players land a minimum of 3 Scatter Symbols, i.e. image of the golden mask, throughout the Base Game. As soon as it’s activated, players are automatically rewarded with 8, 10 or 12 free spins, individually, which further depends on the number of Scatters used to activate the round.

Said bonus round may be reactivated if players land at least 3 Scatters on the reels, which further gives them up to 50 free spins.

And finally, there is the Wild Symbol, in the form of a star-shaped golden coin, whose main task is to replace every symbol, except the Key Symbols and the Scatter. Additionally, each time a Wild lands on the reels, it extends to cover the whole reel, which increases the chances of landing multiple winning paylines.

The globally-loved mythology franchise:

This new hit Chamber of Ancients isn’t the only title from Play’n GO, which is based on the popular mythological theme. There are also other hits such as Odin: Protector of the Realms and Scroll of Seth.

Also, fans of the Wilde series and Dead series will certainly have fun playing this game, as it’s also a treasure-seeking adventure.

Expressing pride for this new release, Magnus Wallentin, Games Ambassador at Play’n GO, commented: “We’re very excited for players to try out Chambers of Ancients and experience this mixed-mythology narrative. We have lots of IPs focused on specific mythologies, but combining the iconic characters from these tales is something we’ve really enjoyed doing. Along with the game’s exciting selection of bonus features, this is sure to be a hit!”