The company on a mission to make sports entertainment more engaging and fun, Better Collective, announced a leadership-level appointment Thursday. As a result, Petra Zackrisson, a seasoned veteran with years of experience in the industry, was appointed senior vice president of growth.

Targeting Expansion, Better Collective Appoints SVP of Growth

The appointment comes at a time when Better Collective plans to expand further its global presence. The company explained that the leadership-level hire seeks to boost its growth and accelerate the company’s presence in new jurisdictions around the globe. As an SVP of growth, Zackrisson will oversee strategic processes primarily related to Better Collective’s expansion in new markets. She will spearhead those processes which ultimately are expected to help the company establish its presence in emerging markets.

The new appointment comes as no surprise, considering that Zackrisson collaborated with Better Collective for the last five months. During that time, she held the role of an external consultant for the company. Now, as SVP of growth, Zackrisson will be based out of the company’s Stockholm office. According to Better Collective, she will step into her new position effective January 9, 2023.

“I am excited about this new opportunity and I look forward to joining the team at this stage of the group’s amazing growth journey.“

Petra Zackrisson, SVP of growth at Better Collective

Zackrisson said that it is exciting to join the company at such a vital moment and contribute to its growth. She acknowledged that she has the necessary experience and knowledge to help Better Collective scale up its operations and transform the business to deliver long-term sustainable growth.

The company’s recently appointed SVP of growth added that diversity is significantly important. Finally, Zackrisson said: “I look forward to continue to raise awareness and make incremental changes so that Better Collective can become an even more diverse, profitable and sustainable business.”

The Company’s Co-founder Welcomes Petra Zackrisson to the Team

Before joining Better Collective, Zackrisson was a part of leading companies in the industry. She was most recently a part of KaizenGaming where she served as chief strategy and business development officer. Before that, she was employed by Betsson Group. During her tenure at Betsson, she held different leadership positions.

“I am pleased to welcome Petra to our management team where her focus will be on how to further scale our business.“

Christian Kirk Rasmussen, co-founder and COO of Better Collective

Christian Kirk Rasmussen, Better Collective’s co-founder and COO, welcomed Zackrisson to the company’s leadership team. He acknowledged that initially, Zackrisson joined the company as a consultant and by now, she understands its strategic objectives and processes. Last but not least, Rasmussen said that Zackrisson will leverage her experience and help Better Collective continue to grow further.