The partnership involves Bargame AD, a company operating as a subsidiary of CT Gaming, which has agreed to sell its participation in the business and let MaxBet take over. The deal is still to be cleared by regulators, but all parties are hopeful it may conclude in the first quarter of the new year.

Building Up the Future of MaxBet in Serbia

Commenting on this opportunity, MaxBet CEO Darko Živanov welcomed the opportunity to be expanding the company’s reach in Serbia with a prominent brand. He further hailed El Dorado Slot Clubs’ importance to the company’s growing portfolio and library of games. Živanov added:

We firmly believe in the further growth and development of the slot business segment and the successful implementation of our business skills and experience in running companies in the industry.

MaxBet CEO Darko Živanov

MaxBet is set to continue pushing the boundaries of its business reach in Serbia and the region in general, the executive confirmed. The company was founded back in 1997 and it has been actively seeking to expand its presence in specific markets across the Balkans and beyond.

It has operations in North Macedonia and Montenegro, and it’s set to continue growing. The latest deal allows the company to effectively extend its reach in Serbia through the land-based El Dorado Slot Clubs located all across the country. The clubs themselves are packed with gambling machines and various forms of table gaming entertainment.