PokerStars’ merger with its New Jersey and Michigan online poker sites is already creating a huge growth in revenue, and it’s just the beginning of things to come.
As of January 1, PokerStars, the world’s largest online poker site, became the first to begin shared liquidity between the two states. Merging player pools between two states with a combined population of nearly 20 million is significant for the online poker industry in the United States.
“Michigan and New Jersey joining forces is great news for our players in these two states, and poker, more generally,” said PokerStars US Managing Director, Severin Rasset at the time. “As it promises a better experience and even more value, all with the confidence provided by a trusted, licensed operator.”
Early Impacts of Shared Liquidity
Rasset’s comments have already been proven accurate as the player pool merger is bringing about increased revenue for PokerStars US and online poker in the US in general. Last month, PokerStars generated $1.1 million in Michigan, tops in the state and a clear early sign the merger has been beneficial.
- Live Poker is allowed
- Live Poker is legal since 1977
- New Jersey Casino Control Act
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New Jersey is where the biggest gains have come from the shared liquidity. As we reported recently, the state’s seven online poker sites generated a combined $2.1 million in revenue during the month of December. In January, however, that spiked up to $2.7 million, according to the New Jersey Division of Gaming Enforcement, a positive sign for those who support shared liquidity between multiple states.
PokerStars has already taken over the top spot in Michigan, overtaking BetMGM, in terms of revenue generated in January. BetMGM had another strong month with over $817,000 in revenue, but still quite a bit behind the $1.1 million of PokerStars.
There are currently five states with legal poker sites in operation — Delaware, Michigan, New Jersey, Nevada, and Pennsylvania. PokerStars is available in Michigan, New Jersey and Pennsylvania, and has a shared liquidity deal now between MI and NJ. Pennsylvania’s PokerStars site, partnered through Mount Airy Casino Resort, as the Keystone State doesn’t yet have a multi-state agreement in place for online poker.
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