NSoft’s reputation as a leading software provider brings seemingly unending new opportunities, as evidenced by the developer’s recent foray into the Balkans. Its deal with a high-profile regional operator like Maxbet will solidify its regional presence and hopefully bolster both parties’ market positions. The two companies already share mutual partners, making future integration significantly smoother.

Both Parties Will Emerge Stronger after the Deal

As per the newly inked agreement, Maxbet will benefit from a complete overhaul of its sports betting solutions, leveraging the developer’s Seven platform. The operator hopes that updating its retail and terminal offerings will renew customer interest, resulting in lasting engagement. NSoft’s wide range of novel and exciting betting options has proven a hit across many jurisdictions, boding well for the budding partnership.

NSoft should also substantially benefit from the new deal, bolstering its impressive presence in the SEE and CE regions. Company regional sales manager Marko Lasic was excited by the opportunity to cement the developer’s presence in Eastern Europe and demonstrate the lasting value offered by the company’s extensive portfolio of games and sports betting solutions.

Maxbet’s customers will have the chance to enjoy a world-class sports betting experience.

Marko Lasic, NSoft regional sales manager

Lasic emphasized the ease of integration as a leading factor in NSoft’s lasting popularity with operators. The company enjoys substantial momentum across the Old Continent, recently partnering with esports wagering solutions supplier Oddin.gg, spearheading the developer’s entry into a new and promising market segment. The two companies’ mutual vision of innovation, expansion, and product quality made their team up a natural fit, opening substantial avenues for growth.

NSoft and Maxbet Share a Lot in Common

Adopting an industry-leading suite of gaming solutions may be just what Maxbet needs to strengthen its presence throughout its jurisdictions. The operator holds a 7.5% market share in Romania, maintaining a presence across the region with footholds in Serbia, Montenegro, and North Macedonia. Amusingly, the operator also recently partnered with Oddin.gg, allowing the leading esports provider undisputed access to the underutilized Balkan market.

The partnerships between NSoft, Maxbet, and Oddin.gg demonstrate the growing importance of cooperation and mutual integration across the esports and gaming industries. As the market continues to evolve and new technologies emerge, companies like NSoft are well-positioned to capitalize on these trends and offer their customers innovative and high-quality gaming solutions.