PokerGO is keen to make sure that poker is a more popular game worldwide. To get there, though, the company needs to have the right distribution channels, and this is precisely why the partnership with YouTube TV and Primetime Channels on the Google-owned streaming platform is the logical next step, the company said in a press release.

PokerGO Expands Poker Coverage with New YouTube Deal

The partnership is an opportunity for PokerGO to distribute more poker content readily and deliver high-tier games to millions of eyeballs across the globe. The deal with YouTube TV and Primetime Channels will allow subscribers to watch live and on-demand regular season and final table showdowns, generate additional revenue for PokerGO’s own operations and help the platform scale.

The content can also be purchased by users directly from the YouTube Primetime Channels library, the company confirmed. PokerGO will offer coverage of the World Series of Poker, PokerGO Tour Majors Super High Roller Bowl, US Poker Open, the PokerGO Cup and Poker Masters.

Subscribers will have access to more than 100 days of live tournament poker coverage every year, along with High Stakes Duel, No Future, No Gamble, and High Stakes Poker products among others. PokerGO is one of the most respected producers of poker content and the company has been a cornerstone in helping the game gain popularity in North America and worldwide.

BetMGM and PokerGO partnered up previously this year, which saw PokerGO’s Aria Resort & Casino studio in Las Vegas host the final showdown for BetMGM’s Poker Championship, the company’s first event. However, the final two events of the PokerGO Series were canceled in September by The Venetian in Las Vegas which was supposed to play host to the event.