With the second round of the Stanely Cup settled, the Toronto Maple Leafs—and their partner PokerStars Ontario—are due congratulations for an excellent run in the tournament.
The Maple Leafs were eliminated in the round of eight by a small margin in their game with the Florida Panthers. It was an unfortunate end to the team’s run but still represented a ten-year best. It is also the first time the team made the second round of the Stanley Cup since 2004.
The PokerStars Ontario team was along for the ride, working with the Maple Leafs to bring an exciting range of “activations” to the fans.
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Giving PokerStars Ontario fans what they want
These activations included things like All-In Tournaments—a special poker tourney format tailored to the partnership. Aso giveaways of Maple Leafs jerseys and tickets to the Maple Leafs’ playoff matches.
Plus, PokerStars Ontario got involved in the huge tailgating party that takes part at all the Leafs’ home games. The Scotiabank Arena has an official viewing party and tailgate area set aside for this purpose in Maple Leaf Square.
From here fans can watch a billboard-sized screen showing the match to circa 1,800 people with whom fans can drink, mingle, and soak in the vibes.
From cold decks to the ice rink, good luck to Toronto in game 4. ##
“Another Incredible Season”
PokerStars Ontario also has promo deals in place with several Ontario sports teams under the Red Spade Pass banner.
Earlier this year, the company sent Toronto Raptors fans to LA and Vegas for a poker and basketball experience hosted by Joe Stapleton and Arlie Shaban.
PokerStars Ontario worked with the Maple Leafs all through the playoffs running promotional events on its poker clients. So, when the Maple Leafs made it to the elimination rounds, Stars got a bit more sap from the tree.
PokerStars Ontario will be working with the Maple Leafs again, extending the partnership to next season.
“While we’re sad that the playoff journey may have ended for this year, we’re excited about what our partnership can continue to offer both fans and players,” said Rebecca McAdam Willetts, the Director of Partnerships & PR at PokerStars Ontario.
“And we’re looking forward to being part of another incredible season,” she added.
Read about previous PokerStars Ontario experiences here
All-in with the Maple Leafs
During the playoffs, fans could also take part in live one-hand sit’n’gos at the PokerStars Ontario tent in Maple Square. These freeroll tourneys (called “All-In Shootouts”) saw four players to a table playing one hand of poker with four all-ins.
The winner got a chance to win a seat at the Maple Leafs’ next home game. Winners also got to spin a prize wheel in the hopes of winning the daily jackpot.
“The All-In Shootouts were equal parts excitement and tension,” said McAdam Willets. “They were the perfect combination for mixing poker with playoff hockey!”
PokerStars Ontario also hosted All-In Shootouts on its poker client with playoff tickets and cash prizes available as possible prizes.
Stick with PokerNews for Ontario news, views, and gossip, as well as all the info on the upcoming tournament series and poker festivals that are coming your way.
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