Betsson Group, one of the super-entities in the European online gaming space has inked a deal with the undersung powerhouse, Swintt. The deal will see Glitnor Group spawned Swintt provide titles to Betsson operating partners in diverse regions such as Latvia, Sweden, Germany, and Malta where Swintt has its headquarters.
Swintt was formed in 2018 and launched in early 2019 in Malta. In recent months, the firm has experienced phenomenal growth in key European markets. The Betsson deal adds velocity and heft to the trajectory begun by longtime industry veteran and founding CEO, David Flynn. According to the World Casino Directory: “CEO, David Flynn has been involved in software and gaming since the 1990s with titles such as VP, Director (Ongame), Head of Operations (Microgaming), CEO, COO, CCO, and EVP of Business Development at NYX and NYX AB, as well as JackpotJoy during the Gamesys Vera&John era.”
SwinttGames and SwinttPremium Titles plus Boutique Partner Content
Swintt carries two main packages of games and hit the ground running with about 70 titles prior to building on its portfolio and current market reach. SwinttGames and SwinttPremium represent collections of titles in the classic configuration as well as the more popular online video slots with mechanics and bonus features like scatters and free spins. In addition to the in-house creations augmenting the studio’s offering, third-party developer titles are also included in the deal. These are usually from boutique studios and are delivered via the SwinttStudios platform.
While any provider striking a deal with a megalith such as Betsson is newsworthy and sure to create certain knock-on effects for the developer, the addition of the Italian and Lithuanian distribution of Swintt games is sure to provide a catalyst for future expansion as well as to bolster the company’s already sure footing in each market it has entered. The addition of those two markets helps make the deal with Scandanavia’s Betsson one of Swintt’s most important and far-reaching deals to date.
Titles such as Aloha Spirit XtraLockTM, the Book of Shai, and the imminent release of Electric Elements are sure to find players gravitating to the brand, especially those who count it as a favorite as well as those just discovering it. Another release that is coming soon is Duolitos Garden – a slot with four progressive jackpots.
Plugging in the Swintt catalog also includes partner studio games such as Stacking Bison by Fine Edge Gaming and Thor’s Strike from Samurai Studio. The studio is one of the only Japanese slot studios with global reach and is part of NatsumeAtari. Swintt and Samurai joined forces in late 2022.
Top Executives Comment on the Deal
The current Chief Executive Officer at Swintt, David Mann, said: “Over the past few months, Swintt has been involved in a number of partnerships with high-profile online casinos, but our new agreement with Betsson might be one of the biggest ones as we continue to expand brand throughout Europe and beyond.
“By working closely with Betsson, we’ll be able to ensure customers in a number of important markets get to experience the huge variety of titles that we have available from our SwinttGames and SwinttPremium line-ups, as well as exciting third-party games courtesy of the SwinttStudios platform.”
Betsson Group Head of Gaming Operations, Sarah Micallef said: “From its fairly humble beginnings some 60 years ago, Betsson has established itself as one of the premier online gaming operators in Scandinavia and most of Europe – and a key component of this has been ensuring we partner with only the very best software providers.
“Over the past few years, Swintt has proved through its innovative range of releases that its certainly worthy of being considered up there with the industry’s top studios and we’re very much looking forward to making their games available to our customers in a wide number of markets this year.”
Source: Swintt solidifies European presence with Betsson deal, Swintt News, May 2, 2023
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