Time to move on?

Several daily fantasy sports pick’em operators intend to cease their operations in Florida by March 1.

The move comes after the Florida Gaming Control Commission (FGCC) sent out a second round of cease and desist letters to Betr, PrizePicks, and Underdog Fantasy in January asking them to leave by the March deadline.

the Commission will not take further action”

The letter read that should those concerned comply with the cease and desist order within the timeframe “the Commission will not take further action.”

Speaking on the matter, a PrizePicks spokesperson said: “We can confirm that we have reached a negotiated resolution with the FGCC to cease operating our current contests on March 1.” PrizePicks added that the order said that they were welcome to operate in Florida “in the future.”

Stamping out DFS operators

The FGCC first declared its stance toward DFS brands in September when it sent the three companies cease and desist letters.

offering or accepting illegal bets or wagers from Florida residents”

According to FGCC Executive Director Louis Trombetta, Betr, PrizePicks, and Underdog Fantasy had crossed the line into sports betting. Trombetta said that the Commission received information that the three may “be offering or accepting illegal bets or wagers from Florida residents […] promoting and conducting an illegal lottery.”

Following the letters, the FGCC updated its FAQ page stating that all fantasy sports were “likely illegal.”

The Coalition for Fantasy Sports, a trade group representing the companies, said it is “committed to ensuring its member companies remain in the state and is actively engaging with Florida policymakers to protect the ability of fantasy sports fans to engage in the games of skill they enjoy.”

The Sunshine State is not the only one actively working to remove these apps. Describing pick’em games as “player prop bets,” Arkansas regulators also sent cease and desist letters to PrizePicks and Underdog.

Monetary fine

PrizePicks’ removal from Florida comes shortly after it was ordered to pay $15m to the New York State Gaming Commission (NYSGC) foroperating without a license.

violated the law for years

In a document signed by both sides, PrizePicks confirmed that it had violated the law for years. Equally important to note is that a spokesperson for the operator believed it “operated in New York in a good-faith belief that it had the ability to do so.”

The amount PrizePicks needs to pay back is based on the revenue generated from its contests from June 4, 2019, to December 19, 2023.

The post PrizePicks Among DFS Operators to Leave Florida Following Second Cease and Desist Letter appeared first on Vegas Slots Online News.

Source link

Ever stumble upon a celebrity’s unexpected #ad or #sponsored post and think…what the heck? From Justin Bieber’s ‘One Less Lonely Girl’ Opi Nail Polish collection to Katy Perry’s “(Did Somebody Say) Just Eat” foodie jingle, the world of unanticipated celebrity brand deals continues.  

With Paris Hilton announced as the ambassador for WOW Vegas, reactions flew all over the social media world. This prompted us to dig deep into America’s sentiments on celebrity endorsements, with a nationwide survey to discover their reasons why, and which industries are most likely to get a golden seal of approval (or eye-roll). 

Key findings: 

• 60.7% trust brands less when they use celebrity endorsements  
• Why? 81.8% believe celebrity brand deals lack credibility 
• The fashion industry ranks #1 for celebrity endorsement approval (in trust), followed by music (2^nd) and beauty (3^rd) 
• The gambling industry ranks as the least trusted industry for celebrity brand deals, followed by finance and technology  

The sentiments are in: Why Americans do and don’t trust celebrity endorsements 

To our surprise, a whopping 60.7% of Americans admit they trust brands less when they utilize celebrity endorsements! While marketers can argue it drives sales and attracts new customers, an astounding 81.8% find these endorsements to be lacking in credibility – suggesting for more authenticity in today’s marketing world. Only 7.3% don’t trust the brand’s marketing strategy, while 6.7% simply dislike the chosen celebrity ambassador. An additional 4.1% cited ‘other’ reasons, like finding the entire tactic as meaningless.  

On the flip side, for the 39.3% who do find themselves trusting brands more with celebrity endorsements, their reasons vary. The #1 reason is personal fondness for the featured celebrity, according to 37.4%. Another 24.6% trust the brand’s marketing choices, while 23.3% believe the endorsement represents a credible and authentic decision for the brand. Only 14.7% feel somewhat indifferent, but ultimately trust the brand’s expertise in their decision-making.  

Industry rankings: Most trusted vs least trusted with endorsements

Let’s roll out the red carpet because fashion steals the spotlight as the #1 celebrity endorsement-approved industry! Nearly half (42.1%) of respondents find this partnership the perfect match, where celebrities and fashion brands can seamlessly sync in reputation and style. Take Rihanna and Louis Vuitton’s Men Spring Summer 24 endorsement for example – an iconic and fashion-forward powerhouse that’s able to bring fresh energy towards the already establish fashion house! 

Crank the music up! The music industry rocks the industry chart as the #2 most celebrity endorsement-approved sector, as voted by 34.7%. This also comes as no surprise, considering how many of these partnerships feature musicians themselves. Just take the iconic Taylor Swift and Drake Apple Music commercial, for example. Talk about a great marketing decision!  

Cue the glam, because the beauty industry secures the #3 spot on the approval charts with a solid 34.6% of votes. The marketing tactic makes sense within this industry as celebrities are now crafting their own product lines – and it sure helps to have A-List friends promote these products! You may have seen Kendall Jenner sporting in Hailey Bieber’s Rhode Peptide Lip Treatment, for example. Talk about beauty and friendship goals! 

On the other end of the spectrum, the gambling industry takes the title of the least trusted sector for celebrity endorsement deals – with only 2.3% of approval rates. Despite A-List names like Cristiano Ronaldo, Nicki Minaj, and Drake sharing their star power, the industry still struggles to win over trust.  

Sentiments on brand deals within the casino and gambling industry 

With the fast-growing online gaming industry, celebrity endorsements have become the most influential strategy. But do they hit the jackpot with consumers? We opened the floor with the following question: “How do you feel about celebrity endorsements within the casino and gambling industry?”  

The results are in: 66.4% feel that the partnership just doesn’t add up, compared to the 33.6% who see the appeal in the marketing move. Whether it’s the puzzling celebrity choice or the general unfamiliarity with the industry, building trust with potential consumers remains a hurdle.  

Following the recent Paris Hilton and WOW Vegas partnership, over half (57.5%) of respondents also revealed their dislike of the brand deal. Another celebrity endorsement within the industry that sparked a lot of talk online was Jamie Foxx and BetMGM’s partnership – receiving a 53.6% disapproval rate as well. It seems that celebrity brand deals aren’t always a winning hand when it comes to approval rates!  

Conclusion 

It’s safe to assume that winning over customers’ trust is essential in the business and marketing realm. Our findings reveal the importance of selecting relevant celebrities as brand ambassadors to build trust and avoid skepticism among consumers.  

Methodology  

In February 2024, we conducted a nationwide survey of 3,000 US residents. The average age of respondents was 40.2 years old. The representative sample comprised of 58.2% female, 39.1% male, 2.1% non-binary, 0.5% transgender, and 0.1% ‘other’.  

Fair use

Feel free to use the data or visuals on this page for non-commercial purposes. Please be sure to include proper attribution linking back to this page to give credit to the authors. 

For any press questions, please contact rhiannon.odonohoe[at]casino.org 

Odds for president favor Donald Trump

The race to be the 47th president in United States history is on, and according to betting odds, former President Donald Trump is the frontrunner.

BetUS sportsbook gives Trump -140 odds to become the second president ever and first since Grover Cleveland in 1892 to serve nonconsecutive terms. President Biden is a +200 underdog, followed by Michelle Obama (+700), California Gov. Gavin Newsom (+1000), Vice President Kamala Harris (+1600), and former South Carolina Gov. Nikki Haley.

implied probability of 58.33%

Trump’s -140 odds equal an implied probability of 58.33%. Biden, who is next closest, has an implied probability of 33.33%.

Controversy at the top 

Trump was a divisive figure from the moment he popped up in the presidential race in 2015. After once polling below 1% support, he defied the odds and expectations and replaced Barack Obama in the White House in January 2017.

Trump’s tenure matched his persona and was rife with controversy, whether it be his handling of foreign policy, laissez-faire approach to COVID, or his role in the January 6 riots at the Capitol. 

Trump, who defeated Hillary Clinton in 2016 with 306 electoral votes to 232, but had nearly 3 million fewer total votes, was ousted by Joe Biden in 2021 despite many voters feeling he was not the optimal president. Instead, they voted him into office under an “anyone but Trump” approach.

As the Trump resistance starts to wear off and questions of Biden’s mental standing swirl, many anti-Trump voters are beginning to succumb to reality.

It’s crisis fatigue, for sure.”

“We’re kind of, like, crises-ed out,” said Shannon Caseber, a security guard in Pittsburgh, per the New York Times. “It’s crisis fatigue, for sure.”

Karine Jean-Pierre, the White House Press Secretary, announced last week that President Biden will not take a cognitive test during his upcoming medical exam. Although she cited remarks from Biden’s doctor that suggested his daily duties and job requirements were evidence of his mental standing, many took it as another sign that he is not fit to continue in office.

Russian president Vladimir Putin also said last week he prefers that Biden continue as US President, which inspired varying remarks.

Candidates and opinions

As Trump prepares to potentially reclaim his seat on Pennsylvania Avenue, he first has to pay off $355m owed as the result of the ruling of a fraud trial.

New York Justice Arthur Engoron handed the fine to Trump, his company, and business associates, after he was found guilty of inflating the value of his assets to procure favorable bank loans. He was also banned from doing business in New York for three years. Trump plans to appeal the ban.

Polling company FiveThirtyEight found that only 39.4% of Americans approve of the job Biden has done, while 55.9% disapprove. That’s lower at this point in his tenure than his seven immediate predecessors, including Trump (43% approval) and three Democrats, Obama (48.2%), Bill Clinton (48.9%), and Jimmy Carter (56.5%). 

“terrified” about the result of the upcoming election

Despite being third in odds, Michelle Obama has not declared that she is running for office. The closest she came was sharing that she was “terrified” about the result of the upcoming election during a podcast released on January 8.

Newsom said he had “sub-zero interest” in running for president despite his foray into a larger spotlight after battles with the governors of Texas and Florida.

Haley, the first woman of color to be a major Republican presidential candidate, is well into the race for the presidency. She said Sunday that she believes either her or VP Harris will be the president in 2025.

Other notable names on the list of candidates receiving betting odds include 2016 runner-up Hillary Clinton (+10000), right-wing political commentator Tucker Carlson (+25000), and Dwayne “The Rock” Johnson (+25000), among many others.

The post Odds: Donald Trump Has a 60% Chance to Win 2024 Presidential Election appeared first on Vegas Slots Online News.

Source link