IGT is the Italian-based partner of Camelot, the license holder for the UK National Lottery until 2024, which last year lost the bid for the fourth license to Allwyn.

After Camelot IGT Challenges the Regulator’s Decision

The Times reported that the legal battle over the UK Gambling Commission’s decision to award the fourth National Lottery license to Czech company Allwyn continues with full force. IGT submitted a new claim against the regulator just before the Christmas holidays on the grounds of Article 1 of the European Convention on Human Rights (ECHR) stating that it has lost “marketable goodwill” due to the Commission’s decision.

In case the Italian gaming technology provider wins in court it may be entitled to compensation of £600 million ($714 million), which may come from lottery money. This means that good causes that benefit from National Lottery funds may be deprived of that sum.

UK MPs reacted negatively to the news directing harsh criticism toward IGT. Mansfield MP Ben Bradley accused the Italian company of aiming for lottery money that is meant to help good causes in some of Britain’s most vulnerable communities. Hastings and Rye MP deemed preposterous the fact that IGT is basing its claim on charity money on the European legislation for human rights.

Camelot Was the First to Launch a Legal Challenge Against UKGC

The current operator that competed for the fourth National Lottery license, Camelot, was the first to file legal claims against the decision of the UK Gambling Commission to award the new lottery license to another company. Camelot’s lawsuit alleged discrepancies in the assessment procedure performed by the UK Gambling Commission. In response, the regulator said that both the tender and the assessment of the bids have been performed fairly and lawfully.

After a temporary suspension that did not let the Commission sign any agreements with Allwyn, a court stipulated a decision to lift the suspension. Then Camelot appealed and another suspension was put in place. Eventually, Camelot announced it is withdrawing its legal claims.

This news was quickly followed by an announcement that Allwyn is acquiring Camelot for an alleged sum of £100 million ($119 million).  So the legal battle quickly turned into a win-win situation for both companies. Camelot, which had stated that it may go bankrupt because of the loss of the National Lottery license, was saved, while Allwyn is now able to strengthen its presence in the British gambling market.

The leading game developer that offers its state-of-the-art content in 18+ regulated jurisdictions has chosen one of Switzerland’s most successful online casino operators to expand its presence in the region. The new deal will allow Playson to bring its portfolio of 85+ eye-catching omnichannel games and immersive advertising tools closer to more Swiss players. 

What Should Swiss Players Expect?

The first-class solution provider whose games are certified for the biggest regulated gaming markets in Europe will integrate its titles with the Swiss operator’s online brand called Jackpots.ch. The online brand was the pioneer online casino in the country of Switzerland and the first site that went live with the help of the Gamanza platform. 

The Gamanza platform belongs to the Gamanza Group which was acquired by the Stadtcasino Baden Group in 2021. Some of Playson’s freshest game releases will be integrated into the platform. The list includes games like Diamond Fortunator: Hold and Win, Wolf Power Megaways, and Lion Gems: Hold and Win. 

Playson, “Pleased” to Sign the Deal 

Playson’s sales director Blanka Homor expressed their pleasure to have signed the new agreement with Grand Casino Baden, calling them “one of the most prominent operators in Switzerland”. Homor explained the significance of the agreement that would allow them to expand in the important European market while providing their popular games to a larger number of customers. 

Grand Casino Baden, “Delighted” to Welcome Playson on Board

The land-based casino and Business-to-Consumer operator has managed to establish an important presence in Switzerland’s regulated gaming market since its launch. The casino already has a rich selection of popular casino games on display.

Grand Casino Baden’s chief online gaming Brian Christner expressed their delight to welcome Playson on board while preparing to integrate their beloved games into their offering. To Christner, the news represents a “fantastic” development for the online casino’s database of players.

Christner explained that the operator aims to preserve its position as a leading online casino operator, which is why it is essential to keep offering the same type of “rich gaming experiences” to players. Playson’s “engaging content” has been handpicked to serve this precise goal. 

The developer relies on engaging game mechanics and math, a series of value-adding promotional options, consultancy, in-house network advertising, and fast-reply technical support available on a 24-hour basis. Their turnkey solution is the perfect match for the most ambitious and successful iGaming operators in the industry.

In December 2022, Playson announced a content-oriented deal with casino aggregator iGaming Group, helping Playson integrate its games into the group’s offering. A similar deal was announced during the same month with leading gaming and entertainment brand SkillOnNet. 

NOVOMATIC Interactive’s division has been given the green light to provide its selection of games to Latamwin’s customers located in Chile. Local players will this way get access to iconic titles including Diamond Link: Mighty Elephant, Lucky Lady’s Charm deluxe, and Book of Ra deluxe, along with a plethora of fresh games like Dragon Blitz, Twin Spinner Book of Ra, and Diamond Link: Oasis Riches. The Mexican market will soon follow suit.

The Deal, a “Testament to the Popularity” of Greentube’s Content in LatAm 

With the help of the new agreement, the leading provider of services and technological solutions for online gaming platforms and companies in regulated markets in Latin America will significantly increase its reach in the area. Greentube has already launched its content with a few important operators in LatAm.

Key account and sales manager for Latin America, Julia Schagerl, explained that players in this key region have already proven their “great appetite” for their games.

Schagerl called the Chilean partnership “a testament to the popularity” of their content here. She also referred to LatamWin as a “great partner” in their attempt to expand their presence in other regulated gaming markets while introducing more customers to their “fantastic titles”. 

Greentube provides both classic and fully-tailored gaming content featuring social casino games, video poker, video bingo, classic slots, table games, and server-based games.

The company also supplies real money and social operations for the online and mobile sectors while taking great pride in delivering “safe and secure casino entertainment” to global players. 

Greentube initiated its journey in the industry with the launch of a 3D sports game called Ski Challenge two and a half decades ago under the name Dürrschmid&Reisinger OEG.

Soon after, they turned into the pioneer of developing and offering top-tier gaming solutions, paving the way for the future once the company was born again under Greentube Internet Entertainment Solutions AG in 2000. Ten years later, Greentube joined the NOVOMATIC Group.

LatamWin Praised Greentube’s “Incredibly Memorable Games” 

LatamWin’s chief executive officer Wilfred Adelsdorfer also spoke about the company that goes “above and beyond” to mold the future of the gaming sector which is going through nonstop changes.

He praised the global recognition of its “incredibly memorable games”, explaining that the integration of its portfolio onto its platform was “great” for LatamWin as well as players who will get access to these iconic games.

At the end of December, Greentube announced a number of updates for its Ski Challenge esports mobile gaming product. During the same month, the company was given the green light to launch with Entain brands in Ontario.

LatamWin aims to supply industry customers and players with top-quality, secure, and fully-integrated games complying with global standards. Last August, Endorphina announced it would make its debut with Latamwin in Chile. 

The Responsible Gaming (RG) certification secured by NeoGames confirms that the operator met the responsible gaming standards set by the WLA for providers of lottery services and solutions.

NeoGames Meets WLA RG Standards

Ultimately, the Association’s RG certification seeks to reduce the impact and risks of problem gambling. To complete the RG certification, the iLottery operations from NeoGames went through an assessment. The process was completed by an independent monitor who sought to determine whether the company’s operations comply fully with the WLA standards for responsible gambling.

The assessment was completed within multiple different verticals including the evaluation of advertising and marketing communications, employee programs and research. Service and product development, as well as reporting and remote gaming environments, were also probed as a part of the assessment. Finally, the independent evaluation concluded that NeoGames’ operations and platform comply fully with the RG framework set by the WLA.

“The WLA is pleased to officially recognize NeoGames’ adherence to WLA Responsible Gaming Guidelines for suppliers, highlighting their corporate social responsibility practices and attesting that player protection is a core aspect of their operations.“

Mélissa Azam, CSR senior manager at the World Lottery Association

Mélissa Azam, the World Lottery Association’s CSR senior manager, shared her excitement about the latest announcement. She revealed that the Association is delighted to see that NeoGames’ iLottery operations comply with the RG requirements for lottery operators. Finally, Azam said that the certification reaffirms the company’s commitment to protecting players and adhering to corporate social responsibility policies.

The Certification Brings Excitement to NeoGames

Moti Malul, NeoGames’ CEO, was similarly excited about the RG certification from the WLA. He pointed out that the certification confirms the company’s compliance with the industry standards that seek to safeguard the consumers. Finally, Malul said: “Responsible gaming is deeply rooted in every facet of NeoGames’ operations, from our products to our services and our employees, this certification confirms our continued commitment to being a responsible iLottery supplier.”

“We are proud to have qualified for Responsible Gaming certification by the WLA, recognizing its importance to our customers and the demand for alignment with industry standards.“

Moti Malul, CEO at NeoGames

The recent certification marks a major milestone for the company. What’s more, the announcement comes on the heels of major collaborations that helped expand NeoGames’ presence. Back in October, the company joined forces with BetMGM in Michigan. Expanding its presence in the US, NeoGames agreed to provide the betting and gaming brand with leading iGaming solutions.

The “ultimate” iGaming marketing platform that allows game studios to get in touch with 800+ iGaming affiliates and more than 20 million global casino players has inked a new deal with the promising 2021-launched studio that creates highly innovative slots that stand out “in the sea of sameness”. Accordingly, RAW iGaming will enjoy more visibility and enhanced advertising for its slots by accessing First Look Games’ massive network of approved publishers. 

Exposure to Over 20+ Million Global Players 

Together, the network brings together over 20 million global casino players, with special emphasis on highly competitive regulated gaming markets in Europe and other parts of the world. In exchange, this will guarantee high levels of exposure for the provider known for its patent-pending Super Slice engine that relies on wheels instead of the standard reels.

By partnering with First Look Games, RAW iGaming will be able to share all information regarding its slot games. The list of assets will be hosted in a dedicated First Look Games library available to affiliates. The library will include images, logos, as well as videos of the respective games being played in real-time. Affiliates will get access to these assets in the library and easily download all the necessary information either in bulk or for each individual game.

First Look Games will enable RAW iGaming to use its Studio Management Center to efficiently manage all assets and game information while highlighting important exclusivity deals agreements as well as adding and removing jurisdictions for each game.

With the help of a series of dedicated compliance tools, First Look Games will make sure that all game reviews and any content generated and posted by affiliates will be 100% accurate and au pair with the industry’s responsible gaming requirements. Plus, by letting gaming studios decide what information should be shared with publishers, RAW iGaming will also enjoy enhanced control. 

Leveraging the Power of Affiliate Marketing to Drive Awareness 

First Look Games’ co-founder Tom Galanis acknowledged RAW iGaming’s “big splash” in the industry, adding that the new partnership should further help the studio harness the power of affiliate marketing to drive more awareness among an even larger number of players and gaming operators.

RAW iGaming’s chief executive officer Tom Wood explained the studio’s positioning as a “pink shark”, or “something completely new in an endless sea of similar games” that are being launched on a monthly basis. Wood also explained that the new deal would enable them to use the reach of 800+ affiliates to improve their promotional activities while introducing their fresh patent-pending, innovative slot mechanics. Last December, RAW iGaming announced it would supply NetBet, FullForce, and Infiniza with its innovative slot content.

The independent software development company known as the pioneer of pioneered soft gaming content has kick-started the new year by shaking hands with the leading provider of Business-to-Business and Business-to-Consumer services and technology solutions to online gaming operators. 

Markor Technology, “Proud to Share” the News

Using their LinkedIn account, Markor Technology expressed their excitement for sealing the new content partnership agreement with 1×2 Network. Markor Technology’s chief executive officer Melissa Summerfield explained that the company is only currently curating “the best content the online gaming space has to offer” on their aggregation platform, adding that Markor has been a fan of 1X2gaming’s and Iron Dog’s content “for many years”. 

Summerfield said the company was thrilled to be able to welcome their new partners on board, calling it an “important step” in their endeavor to generate the best online casino solutions in the industry. 

Markor Technology specializes in offering multi-product verticals and multi-licensed Privileged access management systems which mix special tools and technology for securing, managing, and supervising access to essential information and resources. All these solutions can be tailored to self-serviced as well as managed solutions, enabling gaming operators to fully tackle their businesses with more ease.

The Markor Tie-Up, a “Good Fit” for 1×2 Network

1×2 BNetwork’s chief executive officer Kevin Reid called the newly inked deal deal “a good fit” for the company. Ehe further explained that their shared ambition and excitement to innovate using technology should help both partners promote their growth in the future. Reid also spoke about the “mutual admiration” shared by the two parties and expressed hope the new tie-up would last for “many years to come”. 

At the moment, Markor counts over 6,000 games from more than 75 software providers on its platform. Now, popular games from 1X2 Network’s highly praised production houses 1X2gaming and Iron Dog Studio, 1×2’s sister brand, will join the roster with games like Crashout Fireworks, Rum and Raiders, Gods of Asgard Megaways, and Wolf Strike Hold and Win. 

1X2gaming is the founding brand and also the subsidiary of the 1X2 Network. Last November, 1×2 Network entered the Ontario market by signing a content distribution deal with 888casino, 888 Holdings plc’s leading online casino brand. In May 2022, 1×2 Network secured its license from the Alcohol and Gaming Commission of Ontario. 888casino also obtained a license from the sage regulator to be allowed to launch its services in Ontario.